{"id":8657,"date":"2020-12-08T10:26:32","date_gmt":"2020-12-08T10:26:32","guid":{"rendered":"https:\/\/www.curemedia.com\/?p=8657"},"modified":"2023-11-02T09:03:37","modified_gmt":"2023-11-02T09:03:37","slug":"ar-influencer-marketing-tidskravande","status":"publish","type":"post","link":"http:\/\/4.245.224.184\/sv\/ar-influencer-marketing-tidskravande\/","title":{"rendered":"\u00c4R INFLUENCER MARKETING MER TIDSKR\u00c4VANDE \u00c4N ANDRA MARKNADSF\u00d6RINGSINSATSER?"},"content":{"rendered":"<p><strong>Hur skiljer sig marknadsf\u00f6ringsinsatser fr\u00e5n varandra &#8211; \u00e4r influencer marketing mer tidskr\u00e4vande j\u00e4mf\u00f6rt med andra marknadsf\u00f6ringsinsatser? I den h\u00e4r artikeln g\u00e5r vi igenom det jobb som ligger bakom ett inl\u00e4gg fr\u00e5n en influencer, hur du uppn\u00e5r b\u00e4st tidseffektivitet n\u00e4r du arbetar med influencer marketing och vilka verktyg som \u00e4r bra att ha om du v\u00e4ljer att jobba med kanalen in-house.<br \/>\n<\/strong><\/p>\n<p>Internetanv\u00e4ndare v\u00e4rlden \u00f6ver spenderade i snitt <a href=\"https:\/\/www.statista.com\/statistics\/433871\/daily-social-media-usage-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">144 minuter om dagen p\u00e5 sociala medier \u00e5r 2019<\/a>. En siffra som \u00f6kat 71% sedan 2012. Motsvarande har till exempel v\u00e5rt TV-tittande minskat med 53% j\u00e4mf\u00f6rt 2011. Trots att beteendet har f\u00f6r\u00e4ndrats drastiskt p\u00e5 n\u00e5gra \u00e5r spenderar marknadsf\u00f6rare mer budget p\u00e5 TV \u00e4n p\u00e5 sociala medier. Det h\u00e4r \u00e4r en trend som f\u00f6rutsp\u00e5s genomg\u00e5 stora f\u00f6r\u00e4ndringar till \u00e5r 2022.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-8669 size-full\" src=\"https:\/\/www.curemedia.com\/wp-content\/uploads\/2020\/12\/Blog-pictures-3.png\" alt=\"tid-p\u00e5-sociala-medier\" width=\"1000\" height=\"568\" srcset=\"http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/Blog-pictures-3-200x114.png 200w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/Blog-pictures-3-300x170.png 300w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/Blog-pictures-3-400x227.png 400w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/Blog-pictures-3-600x341.png 600w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/Blog-pictures-3-768x436.png 768w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/Blog-pictures-3-800x454.png 800w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/Blog-pictures-3.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Om du v\u00e4ljer att sk\u00f6ta influencer marketing p\u00e5 egen hand \u00e4r det generellt en mer tidskr\u00e4vande kanal om vi j\u00e4mf\u00f6r med m\u00e5nga andra marknadsf\u00f6ringsinsatser. Dels p\u00e5 grund av att det kr\u00e4vs mycket f\u00f6rberedelser, som att s\u00e4tta upp m\u00e4tning och att identifiera r\u00e4tt influencers att samarbeta med, samt att kanalen kr\u00e4ver l\u00f6pande optimering. Den tar ocks\u00e5 mycket tid i form av mer administrativa arbetsuppgifter, s\u00e5som att kontakta, f\u00f6rhandla priser, schemal\u00e4gga och se \u00f6ver utkast f\u00f6r samtliga influencers individuellt. Det finns som tur \u00e4r verktyg och system att ta till f\u00f6r att tidseffektivisera processen, som vi kommer att g\u00e5 igenom nedan.<\/p>\n<p>Ur ett tidsperspektiv, eller om du inte har kunskap och resurser internt, \u00e4r det f\u00f6rdelaktigt att anlita en influencer marketing-byr\u00e5. F\u00f6rdelen med det \u00e4r att du sj\u00e4lv kan best\u00e4mma hur mycket tid du vill l\u00e4gga. En del marknadsf\u00f6rare vill till exempel vara med och godk\u00e4nna till exempel utkast och vilka profiler som ska vara med i samarbetet, i samr\u00e5d med byr\u00e5n. Det vanligaste \u00e4r d\u00e4remot att \u00f6verl\u00e5ta arbetet helt till er influencer marketing-partner. Med det senare alternativet uppn\u00e5r ni b\u00e4st tidseffektivitet och ger samtidigt byr\u00e5n m\u00f6jlighet att arbeta effektivt med det de \u00e4r b\u00e4st p\u00e5 och brinner f\u00f6r. Best\u00e4mmer ni er f\u00f6r att skala upp er influencer marketing-strategi, till exempel till fler marknader eller till fler m\u00e5lgrupper, beh\u00f6ver det inte heller betyda att kanalen tar mer tid och resurser fr\u00e5n er internt.<\/p>\n<p><a href=\"https:\/\/www.curemedia.com\/sv\/portfolio-items\/in-house-eller-byra\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>In-house eller byr\u00e5?\u00a0 I den h\u00e4r guiden kan du l\u00e4sa mer om vad de b\u00e5da valen inneb\u00e4r f\u00f6r dig.\u00a0<\/strong><\/a><\/p>\n<h2>Toppen av ett isberg<\/h2>\n<p>Ser du ett inl\u00e4gg fr\u00e5n en influencer \u00e4r du inte ensam om att t\u00e4nka att det inte \u00e4r s\u00e5 mycket arbete bakom &#8211; men i sj\u00e4lva verket \u00e4r det publicerade inl\u00e4gget bara toppen av ett isberg. H\u00e4r har vi illustrerat processen bakom ett inl\u00e4gg f\u00f6r att ge dig en b\u00e4ttre \u00f6versikt!<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-8658 size-large\" src=\"https:\/\/www.curemedia.com\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG-410x1024.png\" alt=\"vad-ligger-bakom-ett-influencer-inl\u00e4gg\" width=\"410\" height=\"1024\" srcset=\"http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG-120x300.png 120w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG-200x500.png 200w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG-400x1000.png 400w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG-410x1024.png 410w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG-600x1500.png 600w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG-768x1920.png 768w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG-800x2000.png 800w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG-819x2048.png 819w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG-1200x3000.png 1200w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/12\/INFOGRAFIK-ABM_-VAD-LIGGER-BAKOM-ETT-INFLUENCERINLA\u0308GG.png 1600w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hur skiljer sig marknadsf\u00f6ringsinsatser fr\u00e5n varandra &#8211; \u00e4r influencer marketing mer tidskr\u00e4vande j\u00e4mf\u00f6rt med andra marknadsf\u00f6ringsinsatser? I den h\u00e4r artikeln g\u00e5r vi igenom det jobb som ligger bakom ett inl\u00e4gg fr\u00e5n en influencer, hur du uppn\u00e5r b\u00e4st tidseffektivitet n\u00e4r du arbetar med influencer marketing och vilka verktyg som \u00e4r bra [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c4r influencer marketing tidskr\u00e4vande? | Cure Media<\/title>\n<meta name=\"description\" content=\"I den h\u00e4r artikeln g\u00e5r vi igenom p\u00e5 vilket s\u00e4tt influencer marketing \u00e4r tidskr\u00e4vande och hur du uppn\u00e5r b\u00e4st tidseffektivitet med kanalen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/4.245.224.184\/sv\/ar-influencer-marketing-tidskravande\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c4r influencer marketing tidskr\u00e4vande? 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