{"id":8632,"date":"2020-12-08T09:47:26","date_gmt":"2020-12-08T09:47:26","guid":{"rendered":"https:\/\/www.curemedia.com\/?p=8632"},"modified":"2023-11-02T09:04:15","modified_gmt":"2023-11-02T09:04:15","slug":"tre-influencer-marketing-strategier","status":"publish","type":"post","link":"http:\/\/4.245.224.184\/sv\/tre-influencer-marketing-strategier\/","title":{"rendered":"TRE OLIKA INFLUENCER MARKETING-STRATEGIER"},"content":{"rendered":"

Det finns tre olika influencer marketing-strategier som kan hj\u00e4lpa dig att f\u00f6rst\u00e5 hur du (medvetet eller omedvetet) placerat kanalen i mediemixen. P\u00e5 vilket s\u00e4tt du jobbar med influencer marketing, och om du v\u00e4ljer att inkludera den i din \u00f6vriga mediemix, spelar n\u00e4mligen stor roll f\u00f6r hur du kommer att lyckas med kanalen p\u00e5 sikt. Det \u00e4ven \u00e4r viktigt att f\u00f6rst\u00e5 att detta skiljer sig v\u00e4sentligt \u00e5t fr\u00e5n f\u00f6retag till f\u00f6retag. Nedan tar vi upp tre influencer marketing-strategier som \u00e4r vanliga att f\u00f6retag anv\u00e4nder idag.<\/strong><\/p>\n

1. Influencer marketing som en silo<\/h2>\n

Att behandla influencer marketing som en silo-funktion inneb\u00e4r att g\u00f6ra n\u00e5gra enstaka nedslag d\u00e5 och d\u00e5 – \u201cvid sidan av\u201d \u00f6vriga marknadsaktiviteter. Resultatet du f\u00e5r? Ofta kan du se en \u00f6kad f\u00f6rs\u00e4ljning kortsiktigt, men i l\u00e4ngden kommer det vara sv\u00e5rt att hamna top-of-mind hos m\u00e5lgruppen. Det faktum att effekten blir kortvarig g\u00f6r att influencer marketing som en silo-funktion inte \u00e4r att rekommendera. Influencer marketing har m\u00e5nga positiva spill-over effects p\u00e5 andra kanaler (vilket vi kommer g\u00e5 in p\u00e5 mer senare), vilket g\u00f6r att du g\u00e5r miste om m\u00e5nga av de starkaste f\u00f6rdelarna som finns med kanalen om du inte ger den en betydande plats i din marknadsmix.<\/p>\n

2. Influencer marketing som en integrerad del i marknadsmixen<\/h2>\n

Allt fler f\u00f6retag f\u00f6rst\u00e5r vikten av att integrera influencer marketing som en del i mixen – \u00e4nd\u00e5 \u00e4r det lika m\u00e5nga f\u00f6retag som fortfarande jobbar kvar i silos. Att integrera influencer marketing som en del i den stora mediemixen inneb\u00e4r att du har ett helikopterperspektiv p\u00e5 din marknadsf\u00f6ring och f\u00f6rst\u00e5r hur de olika kanalerna kan samverka och komplettera varandra. Det \u00e4r ett m\u00e5ste f\u00f6r att du ska kunna n\u00e5 maximal effekt. Dessutom b\u00f6r din strategi h\u00e4nga ihop med den \u00f6vriga marknadsstrategin f\u00f6r \u00e5ret. Den kommer att hj\u00e4lpa dig f\u00f6rst\u00e5 vad du ska g\u00f6ra, n\u00e4r du ska g\u00f6ra det, och hur du ska g\u00e5 tillv\u00e4ga \u2013 att driva ett metodiskt arbete hela v\u00e4gen, helt enkelt.<\/p>\n

I den h\u00e4r artiklen kan du l\u00e4sa mer om hur du integrerar influencer marketing i marknadsmixen!<\/strong><\/a><\/p>\n

3. Influencer marketing som grunden i marknadsstrategin<\/h2>\n

Denna KPI m\u00e4ter niv\u00e5n p\u00e5 engagemang mellan en influencer och hans eller hennes f\u00f6ljare. Det kan ge dig en bra uppfattning om hur personer ser p\u00e5 ditt varum\u00e4rke och samarbetet i fr\u00e5ga.<\/p>\n

Det finns idag ett antal f\u00f6retag d\u00e4r influencer marketing \u00e4r hj\u00e4rtat i marknadsstrategin. \u00c4ven om den inte passar allt, blir den allt vanligare i takt med att dagens konsumenter lever och \u00e4r p\u00e5 sociala medier – oavsett om det handlar om att umg\u00e5s, konsumera inneh\u00e5ll, eller shoppa. Den h\u00e4r typen av strategi blir allt vanligare idag och det finns flera exempel p\u00e5 framg\u00e5ngsrika varum\u00e4rken med en s\u00e5dan strategi, till exempel Gymshark och Daniel Wellington. Dessa f\u00f6retag kallas ofta f\u00f6r \u201cinfluencer born brands\u201d.<\/p>\n

Vi hoppas att du har f\u00e5tt en tydlig bild \u00f6ver de roller influencer marketing kan ha i mediemixen – och hur dessa p\u00e5verkar effekten med kanalen. Det \u00e4r viktigt att f\u00f6rst\u00e5 dess placering f\u00f6r att kunna f\u00f6rst\u00e5 vad du kan f\u00f6rv\u00e4nta dig av den. Integrerar du influencer marketing i din marknadsmix s\u00e5 m\u00f6jligg\u00f6r det f\u00f6r flera kanaler samverka och komplettera varandra, n\u00e5got som kommer ge dig b\u00e4ttre resultat i flera kanaler. Nedan hittar du en infograf som sammanfattar de tre strategierna.\u00a0<\/strong><\/p>\n

\"tre-influencer-marketing-strategier\"<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Det finns tre olika influencer marketing-strategier som kan hj\u00e4lpa dig att f\u00f6rst\u00e5 hur du (medvetet eller omedvetet) placerat kanalen i mediemixen. P\u00e5 vilket s\u00e4tt du jobbar med influencer marketing, och om du v\u00e4ljer att inkludera den i din \u00f6vriga mediemix, spelar n\u00e4mligen stor roll f\u00f6r hur du kommer att lyckas […]<\/p>\n","protected":false},"author":3,"featured_media":20655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[],"yoast_head":"\nTre influencer marketing strategier | Cure Media<\/title>\n<meta name=\"description\" content=\"I det h\u00e4r artikeln g\u00e5r vi igenom tre influencer marketing strategier och hur dessa p\u00e5verkar effekten du f\u00e5r av kanalen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/4.245.224.184\/sv\/tre-influencer-marketing-strategier\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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