{"id":5451,"date":"2020-01-24T13:09:04","date_gmt":"2020-01-24T13:09:04","guid":{"rendered":"https:\/\/www.curemedia.com\/?p=5451"},"modified":"2021-07-14T11:32:44","modified_gmt":"2021-07-14T11:32:44","slug":"tiktok-allt-du-behover-veta","status":"publish","type":"post","link":"http:\/\/4.245.224.184\/sv\/tiktok-allt-du-behover-veta\/","title":{"rendered":"TIKTOK – ALLT DU BEH\u00d6VER VETA!"},"content":{"rendered":"

Vad \u00e4r TikTok, som just nu \u00e4r p\u00e5 alla marknadsf\u00f6rares l\u00e4ppar? Vad \u00e4r egentligen grejen med den rekordv\u00e4xande mobilappen, hur kan varum\u00e4rken anv\u00e4nda den i sin marknadsf\u00f6ring och, kanske den viktigaste fr\u00e5gan, \u00e4r den h\u00e4r f\u00f6r att stanna? I den h\u00e4r bloggposten reder vi ut n\u00e5gra av de vanligaste fr\u00e5getecknen och ger dig en karta och kompass i TikTok-djungeln.<\/strong><\/p>\n

Vad \u00e4r TikTok?<\/h3>\n

TikTok, eller Douyin som den heter p\u00e5 hemmamarknaden Kina, \u00e4r en videodelningapp d\u00e4r anv\u00e4ndarna kan skapa och sprida korta videoklipp (15-60 sekunder) med musik, dans, l\u00e4ppsynk, filter och komiska inslag. F\u00f6r m\u00e5nga \u00e4r appen \u00e4ven k\u00e4nd som Musical.ly – detta var namnet p\u00e5 ursprungsappen, som i augusti 2018 k\u00f6ptes upp av moderbolaget till TikTok (Bytedance), d\u00e5 de tv\u00e5 mobilapparna slogs samman.<\/p>\n

Idag \u00e4r TikTok den snabbast v\u00e4xande sociala medieplattformen, med \u00f6ver 800 miljoner aktiva anv\u00e4ndare i 155 l\u00e4nder v\u00e4rlden \u00f6ver. \u00c5r 2019 var TikTok den mest nedladdade appen p\u00e5 iPhone (FilterGrade<\/a><\/strong>), och denna eskalerande trend ser inte ut att stanna av inf\u00f6r 2020.<\/p>\n

Vilka anv\u00e4nder TikTok idag?<\/h3>\n

De mest aktiva anv\u00e4ndarna p\u00e5 TikTok \u00e4r mellan 16-24 \u00e5r och tillh\u00f6r Generation Z – det vill s\u00e4ga, m\u00e4nniskor som har vuxit upp med internet och digital kommunikation som en sj\u00e4lvklarhet. Dessa personer \u00e4r generellt sett snabba att haka p\u00e5 nya trender och fenomen inom sociala medier – n\u00e5got som passar bra in p\u00e5 just TikTok, d\u00e5 mycket av aktiviteten i appen g\u00e5r ut p\u00e5 att f\u00e5 viral spridning. Appen har \u00e4ven en \u00e5ldersgr\u00e4ns p\u00e5 13 \u00e5r, men denna \u00e4r s\u00e5klart inte helt enkel att kontrollera.<\/p>\n

Data fr\u00e5n Ape App<\/strong><\/span><\/a> visar att till skillnad fr\u00e5n Instagram, d\u00e4r majoriteten av anv\u00e4ndarna \u00e4r kvinnor (65% mot 35%), \u00e4r h\u00e4r mer \u00e4n h\u00e4lften av anv\u00e4ndarna m\u00e4n (56% mot 44%). Geografiskt sett \u00e4r Indien, USA och Turkiet de l\u00e4nder som har flest TikTok-anv\u00e4ndare – om man bortser fr\u00e5n Kina, d\u00e4r motsvarigheten Douyin finns.<\/p>\n

Om man ser till Sverige d\u00e5? Enligt rapporten Barnen och internet 2019<\/strong><\/a> anv\u00e4nds TikTok av 27% av svenskar mellan 11-19 \u00e5r. Bland de \u00e4nnu yngre (mellanstadiebarn) anv\u00e4nder 39% appen och 18% g\u00f6r det dagligen. Denna siffra har varit relativt konstant sedan m\u00e4tningen b\u00f6rjade.<\/p>\n

Hur anv\u00e4nds TikTok av varum\u00e4rken idag?<\/h3>\n

Trots att alla str\u00e5lkastare just nu riktas mot TikTok \u00e4r det f\u00e5 marknadsf\u00f6rare som faktiskt annonserar p\u00e5 plattformen. Studier<\/a><\/strong> visar att endast 4% av marknadsf\u00f6rare anv\u00e4nder TikTok som en del i sin mediestrategi – j\u00e4mf\u00f6rt med 89% f\u00f6r Facebook. Den fr\u00e4msta anledningen \u00e4r troligtvis att anv\u00e4ndarna \u00e4r relativt unga (och d\u00e4rmed inte i m\u00e5lgruppen), samt att det \u00e4nnu inte finns en sj\u00e4lvklar annonseringsmodell p\u00e5 samma s\u00e4tt som f\u00f6r till exempel Youtube eller Facebook.<\/p>\n

Detta till trots finns det sj\u00e4lvklart flera globala varum\u00e4rken som har testat p\u00e5 att marknadsf\u00f6ra sig p\u00e5 plattformen. N\u00e5gra exempel \u00e4r Nike, Coca-Cola och Walmart, som alla har startat en s\u00e5 kallad \u201chashtag challenge\u201d – det vill s\u00e4ga, en sponsrad\u00a0 utmaning som marknadsf\u00f6rs via en utvald hashtag. N\u00e4r anv\u00e4ndare sedan anv\u00e4nder hashtaggen i sina videoklipp sprids budskapet vidare. D\u00e5 TikTok, som tidigare n\u00e4mnt, \u00e4r ett perfekt medium f\u00f6r att starta virala trender \u00e4r detta f\u00f6r m\u00e5nga ett tacksamt s\u00e4tt f\u00f6r varum\u00e4rken att f\u00e5 spridning. Det \u00e4r \u00e4ven ett av de de vanligaste s\u00e4tten f\u00f6r varum\u00e4rken att annonsera via plattformen idag – men fler metoder v\u00e4xer fram allteftersom. Exempelvis lanserade TikTok nyligen en s\u00e5 kallad In-app commerce, vilket g\u00f6r det m\u00f6jligt f\u00f6r varum\u00e4rken att s\u00e4lja produkter direkt i videoklippen, utan att mottagaren beh\u00f6ver l\u00e4mna appen.<\/p>\n

Via deras Hashtag Challenge Plus g\u00e5r det \u00e4ven att koppla produkter till specifika hashtags – en kombination av de b\u00e5da annonsmetoderna, helt enkelt. Ett annat format som blir alltmer popul\u00e4rt \u00e4r \u00e4ven in-video ads, det vill s\u00e4ga korta annonser som dyker upp mellan videoklippen. Som med mycket annan annonsering riskerar denna typ av annons att upplevas som st\u00f6rande, och kan enkelt ignoreras av anv\u00e4ndaren med en enkel swipe.<\/p>\n

Hur ser framtiden f\u00f6r TikTok ut?<\/h3>\n

\u00c4ven om TikTok inte \u00e4r den sj\u00e4lvklara kanalen f\u00f6r alla kan det vara en bra id\u00e9 att h\u00e5lla \u00f6gonen p\u00e5 plattformens frammarsch. Saker kan \u00e4ndras snabbt och f\u00f6r att h\u00e4nga med i dagens digitala medielandskap g\u00e4ller det att kontinuerligt utv\u00e4rdera sina kanalval och strategier, f\u00f6r att forts\u00e4tta vara relevant mot sin m\u00e5lgrupp. Inom den n\u00e4rmaste framtiden \u00e4r TikTok s\u00e5klart mest intressant f\u00f6r de varum\u00e4rken med en n\u00e5got yngre m\u00e5lgrupp, d\u00e5 denna \u00e4r enklast att n\u00e5 fram till just h\u00e4r. Om du har en ung m\u00e5lgrupp (under 20 \u00e5r) kan vi \u00e4ven tipsa om att b\u00f6rja h\u00e4nga p\u00e5 plattformen som anv\u00e4ndare f\u00f6r att l\u00e4ra k\u00e4nna din m\u00e5lgrupp b\u00e4ttre – browsa runt och se vad som trendar och engagerar dina potentiella k\u00f6pare just nu!<\/p>\n

Det finns mycket att s\u00e4ga om TikTok, men vi hoppas att vi har lyckats ge dig en samlad \u00f6verblick. Det ska bli oerh\u00f6rt sp\u00e4nnande att se hur plattformen utvecklas under \u00e5ret, och framf\u00f6r allt – om den lyckas attrahera fler ur den lite \u00e4ldre m\u00e5lgruppen.\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Vad \u00e4r TikTok, som just nu \u00e4r p\u00e5 alla marknadsf\u00f6rares l\u00e4ppar? Vad \u00e4r egentligen grejen med den rekordv\u00e4xande mobilappen, hur kan varum\u00e4rken anv\u00e4nda den i sin marknadsf\u00f6ring och, kanske den viktigaste fr\u00e5gan, \u00e4r den h\u00e4r f\u00f6r att stanna? I den h\u00e4r bloggposten reder vi ut n\u00e5gra av de vanligaste fr\u00e5getecknen […]<\/p>\n","protected":false},"author":12,"featured_media":10400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,6],"tags":[],"yoast_head":"\nTikTok - allt du beh\u00f6ver veta om den popul\u00e4ra mobilappen! | Cure Media<\/title>\n<meta name=\"description\" content=\"TikTok - vad \u00e4r egentligen grejen med den rekordv\u00e4xande mobilappen? 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