{"id":4025,"date":"2019-08-28T12:58:25","date_gmt":"2019-08-28T12:58:25","guid":{"rendered":"http:\/\/wordpress-cure.northeurope.cloudapp.azure.com\/?p=4025"},"modified":"2020-07-23T08:30:08","modified_gmt":"2020-07-23T08:30:08","slug":"langlivade-myter-influencer-marketing","status":"publish","type":"post","link":"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/","title":{"rendered":"4 L\u00c5NGLIVADE MYTER OM INFLUENCER MARKETING"},"content":{"rendered":"

Influencer marketing<\/a>, \u00e4r inte det sv\u00e5rt att m\u00e4ta? Och visst \u00e4r kanalen fr\u00e4mst f\u00f6r konsumentf\u00f6retag som s\u00e4ljer en tydlig produkt? \u00c4ven om branschen f\u00f6r influencer marketing h\u00e5ller p\u00e5 att mogna finns det en rad l\u00e5nglivade myter som verkar dr\u00f6ja sig kvar. I den h\u00e4r bloggen sl\u00e5r vi h\u00e5l p\u00e5 fyra av dessa och kontrar med sanningen!<\/strong><\/p>\n

Myt #1: Effekten av influencer marketing \u00e4r sv\u00e5r att m\u00e4ta<\/h3>\n

Sanningen: Influencer marketing g\u00e5r absolut att m\u00e4ta – b\u00e4ttre \u00e4n m\u00e5nga andra kanaler, till och med.<\/em><\/p>\n

F\u00f6r att kunna m\u00e4ta effekten av din influencer marketing \u00e4r det av st\u00f6rsta vikt att du definierar m\u00e5l och relevanta KPIer direkt fr\u00e5n b\u00f6rjan. Du beh\u00f6ver ocks\u00e5 se till att all tracking \u00e4r korrekt uppsatt; oavsett om du vill m\u00e4ta r\u00e4ckvidd, engagemang, hemsidetrafik, konvertering eller n\u00e5got annat, m\u00e5ste m\u00e4tningen vara p\u00e5 plats redan fr\u00e5n dag ett. Slutligen, f\u00f6r att f\u00e5 en komplett bild \u00f6ver effekten av er satsning g\u00e4ller det \u00e4ven att se till hur er influencer marketing har p\u00e5verkat andra kanaler. Det \u00e4r exempelvis inte ovanligt att den organiska trafiken \u00f6kar och att kostnaden f\u00f6r betald s\u00f6kannonsering g\u00e5r ner i samband med en influencer-aktivering.<\/p>\n

Myt #2: Influencer marketing \u00e4r bara f\u00f6r B2C-f\u00f6retag med en tydlig produkt<\/h3>\n

Sanningen: Sj\u00e4lvklart kan \u00e4ven B2B-f\u00f6retag jobba framg\u00e5ngsrikt med influencers!<\/em><\/p>\n

\u00c4ven om B2C-varum\u00e4rken har varit early adopters n\u00e4r det kommer till att anv\u00e4nda influencers i sin marknadsf\u00f6ring kan det vara ett kraftfullt verktyg \u00e4ven f\u00f6r B2B-f\u00f6retag n\u00e4r det g\u00e4ller att n\u00e5 fram till sin m\u00e5lgrupp. H\u00e4r \u00e4r det s\u00e5klart viktigt att ta h\u00e4nsyn till att k\u00f6presan skiljer sig \u00e5t – exempelvis \u00e4r den i de flesta fall avsev\u00e4rt mycket l\u00e4ngre, mer komplex och inkluderar fler beslutsfattare. D\u00e4rf\u00f6r \u00e4r det viktigt att anpassa strategin s\u00e5 att den passar m\u00e5lgruppen och omst\u00e4ndigheterna. Kom ih\u00e5g; i slut\u00e4ndan handlar det alltid om marknadsf\u00f6ring mellan m\u00e4nniskor, oavsett om du jobbar inom B2C eller B2B.<\/p>\n

\"New<\/a><\/span><\/span><\/p>\n

Myt #3: Influencer marketing g\u00e5r inte att j\u00e4mf\u00f6ras med en r\u00e4ckviddskanal s\u00e5som TV<\/h3>\n

Sanningen: Om m\u00e5let \u00e4r h\u00f6g r\u00e4ckvidd i m\u00e5lgruppen b\u00f6r du definitivt \u00f6verv\u00e4ga influencer marketing – en r\u00e4ckviddskanal av samma kaliber som TV!<\/em><\/p>\n

Ytterligare en l\u00e5nglivad myt \u00e4r att influencer marketing inte g\u00e5r att j\u00e4mf\u00f6ra med andra r\u00e4ckviddsmedier, s\u00e5som TV eller radio. Ta en titt p\u00e5 publiksifforna f\u00f6r det senaste programmet av en TV-show som s\u00e4nds p\u00e5 b\u00e4sta s\u00e4ndningstid, l\u00e5t oss s\u00e4ga Idol, och j\u00e4mf\u00f6r det med hur m\u00e5nga som s\u00e5g den senaste vloggen p\u00e5 Youtube hos en influencer med stort inflytande hos sina f\u00f6ljare – imponerande, eller hur? F\u00f6rdelen med influencer marketing \u00e4r dessutom att du enklare kan rikta din marknadsf\u00f6ring direkt in i m\u00e5lgruppen, n\u00e5got som \u00e4r sv\u00e5rare med mer traditionella masskommunikationskanaler.<\/p>\n

Myt #4: Det \u00e4r om\u00f6jligt att undvika fejkf\u00f6ljare p\u00e5 Instagram<\/h3>\n

Sanningen: Med r\u00e4tt verktyg g\u00e5r det att uppt\u00e4cka fejkf\u00f6ljare och p\u00e5 s\u00e5 s\u00e4tt undvika dem.<\/em><\/p>\n

Eftersom \u00e4kthet \u00e4r en viktig faktor till framg\u00e5ngsrik influencer marketing \u00e4r det avg\u00f6rande att kunna uppt\u00e4cka fejkf\u00f6ljare och konton med fejkat engagemang. Om du tar hj\u00e4lp av en influencer marketing-byr\u00e5 med erfarenhet inom omr\u00e5det kan de enkelt hj\u00e4lpa dig. Med sina verktyg kan de avg\u00f6ra om en f\u00f6ljarbas verkligen \u00e4r \u00e4kta baserat p\u00e5 olika m\u00e5lgruppsdata, s\u00e5som kvalit\u00e9n p\u00e5 f\u00f6ljarna och vart i v\u00e4rlden de finns n\u00e5gonstans. Med andra ord, s\u00e5 l\u00e4nge du har tillg\u00e5ng till r\u00e4tt verktyg och vet vad du ska titta efter g\u00e5r det absolut att undvika fejkf\u00f6ljare – vilket betyder att vi kan sl\u00e5 h\u00e5l \u00e4ven p\u00e5 denna myt.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Influencer marketing, \u00e4r inte det sv\u00e5rt att m\u00e4ta? Och visst \u00e4r kanalen fr\u00e4mst f\u00f6r konsumentf\u00f6retag som s\u00e4ljer en tydlig produkt? \u00c4ven om branschen f\u00f6r influencer marketing h\u00e5ller p\u00e5 att mogna finns det en rad l\u00e5nglivade myter som verkar dr\u00f6ja sig kvar. I den h\u00e4r bloggen sl\u00e5r vi h\u00e5l p\u00e5 fyra […]<\/p>\n","protected":false},"author":2,"featured_media":4029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[],"yoast_head":"\n4 l\u00e5nglivade myter om influencer marketing | Cure Media<\/title>\n<meta name=\"description\" content=\"Tror du ocks\u00e5 att influencer marketing \u00e4r sv\u00e5rt att m\u00e4ta? H\u00e4r sl\u00e5r vi h\u00e5l p\u00e5 fyra l\u00e5nglivade myter om influencer marketing och kontrar med sanningen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 l\u00e5nglivade myter om influencer marketing | Cure Media\" \/>\n<meta property=\"og:description\" content=\"Tror du ocks\u00e5 att influencer marketing \u00e4r sv\u00e5rt att m\u00e4ta? H\u00e4r sl\u00e5r vi h\u00e5l p\u00e5 fyra l\u00e5nglivade myter om influencer marketing och kontrar med sanningen!\" \/>\n<meta property=\"og:url\" content=\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Cure Media Influencer marketing\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-28T12:58:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-23T08:30:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/4.245.224.184\/wp-content\/uploads\/2019\/10\/myter-influencer-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SANNA \u00d6DMARK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"SANNA \u00d6DMARK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/\"},\"author\":{\"name\":\"SANNA \u00d6DMARK\",\"@id\":\"https:\/\/4.245.224.184\/#\/schema\/person\/27eb53b603e0c5e276a939e1f7b7cd4a\"},\"headline\":\"4 L\u00c5NGLIVADE MYTER OM INFLUENCER MARKETING\",\"datePublished\":\"2019-08-28T12:58:25+00:00\",\"dateModified\":\"2020-07-23T08:30:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/\"},\"wordCount\":696,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/4.245.224.184\/#organization\"},\"articleSection\":[\"INFLUENCER MARKETING\",\"STRATEGI\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/\",\"url\":\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/\",\"name\":\"4 l\u00e5nglivade myter om influencer marketing | Cure Media\",\"isPartOf\":{\"@id\":\"https:\/\/4.245.224.184\/#website\"},\"datePublished\":\"2019-08-28T12:58:25+00:00\",\"dateModified\":\"2020-07-23T08:30:08+00:00\",\"description\":\"Tror du ocks\u00e5 att influencer marketing \u00e4r sv\u00e5rt att m\u00e4ta? H\u00e4r sl\u00e5r vi h\u00e5l p\u00e5 fyra l\u00e5nglivade myter om influencer marketing och kontrar med sanningen!\",\"breadcrumb\":{\"@id\":\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/4.245.224.184:443\/sv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 L\u00c5NGLIVADE MYTER OM INFLUENCER MARKETING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/4.245.224.184\/#website\",\"url\":\"https:\/\/4.245.224.184\/\",\"name\":\"Cure Media Influencer marketing\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\/\/4.245.224.184\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/4.245.224.184\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/4.245.224.184\/#organization\",\"name\":\"Cure Media\",\"url\":\"https:\/\/4.245.224.184\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/4.245.224.184\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.curemedia.com\/wp-content\/uploads\/2019\/09\/cure_105x94.png\",\"contentUrl\":\"https:\/\/www.curemedia.com\/wp-content\/uploads\/2019\/09\/cure_105x94.png\",\"width\":105,\"height\":94,\"caption\":\"Cure Media\"},\"image\":{\"@id\":\"https:\/\/4.245.224.184\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/4.245.224.184\/#\/schema\/person\/27eb53b603e0c5e276a939e1f7b7cd4a\",\"name\":\"SANNA \u00d6DMARK\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/4.245.224.184\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/c3cf269eb33c99e2f77ebb6c3db2565d?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/0.gravatar.com\/avatar\/c3cf269eb33c99e2f77ebb6c3db2565d?s=96&d=mm&r=g\",\"caption\":\"SANNA \u00d6DMARK\"},\"url\":\"http:\/\/4.245.224.184\/sv\/author\/sanna\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 l\u00e5nglivade myter om influencer marketing | Cure Media","description":"Tror du ocks\u00e5 att influencer marketing \u00e4r sv\u00e5rt att m\u00e4ta? H\u00e4r sl\u00e5r vi h\u00e5l p\u00e5 fyra l\u00e5nglivade myter om influencer marketing och kontrar med sanningen!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/","og_locale":"sv_SE","og_type":"article","og_title":"4 l\u00e5nglivade myter om influencer marketing | Cure Media","og_description":"Tror du ocks\u00e5 att influencer marketing \u00e4r sv\u00e5rt att m\u00e4ta? H\u00e4r sl\u00e5r vi h\u00e5l p\u00e5 fyra l\u00e5nglivade myter om influencer marketing och kontrar med sanningen!","og_url":"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/","og_site_name":"Cure Media Influencer marketing","article_published_time":"2019-08-28T12:58:25+00:00","article_modified_time":"2020-07-23T08:30:08+00:00","og_image":[{"width":1200,"height":627,"url":"http:\/\/4.245.224.184\/wp-content\/uploads\/2019\/10\/myter-influencer-marketing.jpg","type":"image\/jpeg"}],"author":"SANNA \u00d6DMARK","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"SANNA \u00d6DMARK","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/#article","isPartOf":{"@id":"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/"},"author":{"name":"SANNA \u00d6DMARK","@id":"https:\/\/4.245.224.184\/#\/schema\/person\/27eb53b603e0c5e276a939e1f7b7cd4a"},"headline":"4 L\u00c5NGLIVADE MYTER OM INFLUENCER MARKETING","datePublished":"2019-08-28T12:58:25+00:00","dateModified":"2020-07-23T08:30:08+00:00","mainEntityOfPage":{"@id":"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/"},"wordCount":696,"commentCount":0,"publisher":{"@id":"https:\/\/4.245.224.184\/#organization"},"articleSection":["INFLUENCER MARKETING","STRATEGI"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/","url":"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/","name":"4 l\u00e5nglivade myter om influencer marketing | Cure Media","isPartOf":{"@id":"https:\/\/4.245.224.184\/#website"},"datePublished":"2019-08-28T12:58:25+00:00","dateModified":"2020-07-23T08:30:08+00:00","description":"Tror du ocks\u00e5 att influencer marketing \u00e4r sv\u00e5rt att m\u00e4ta? H\u00e4r sl\u00e5r vi h\u00e5l p\u00e5 fyra l\u00e5nglivade myter om influencer marketing och kontrar med sanningen!","breadcrumb":{"@id":"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/4.245.224.184\/sv\/langlivade-myter-influencer-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/4.245.224.184:443\/sv\/"},{"@type":"ListItem","position":2,"name":"4 L\u00c5NGLIVADE MYTER OM INFLUENCER MARKETING"}]},{"@type":"WebSite","@id":"https:\/\/4.245.224.184\/#website","url":"https:\/\/4.245.224.184\/","name":"Cure Media Influencer marketing","description":"Just another WordPress site","publisher":{"@id":"https:\/\/4.245.224.184\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/4.245.224.184\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/4.245.224.184\/#organization","name":"Cure Media","url":"https:\/\/4.245.224.184\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/4.245.224.184\/#\/schema\/logo\/image\/","url":"https:\/\/www.curemedia.com\/wp-content\/uploads\/2019\/09\/cure_105x94.png","contentUrl":"https:\/\/www.curemedia.com\/wp-content\/uploads\/2019\/09\/cure_105x94.png","width":105,"height":94,"caption":"Cure Media"},"image":{"@id":"https:\/\/4.245.224.184\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/4.245.224.184\/#\/schema\/person\/27eb53b603e0c5e276a939e1f7b7cd4a","name":"SANNA \u00d6DMARK","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/4.245.224.184\/#\/schema\/person\/image\/","url":"http:\/\/0.gravatar.com\/avatar\/c3cf269eb33c99e2f77ebb6c3db2565d?s=96&d=mm&r=g","contentUrl":"http:\/\/0.gravatar.com\/avatar\/c3cf269eb33c99e2f77ebb6c3db2565d?s=96&d=mm&r=g","caption":"SANNA \u00d6DMARK"},"url":"http:\/\/4.245.224.184\/sv\/author\/sanna\/"}]}},"_links":{"self":[{"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/posts\/4025"}],"collection":[{"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/comments?post=4025"}],"version-history":[{"count":6,"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/posts\/4025\/revisions"}],"predecessor-version":[{"id":7212,"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/posts\/4025\/revisions\/7212"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/media\/4029"}],"wp:attachment":[{"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/media?parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/categories?post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/4.245.224.184\/sv\/wp-json\/wp\/v2\/tags?post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}