{"id":6299,"date":"2020-05-07T13:33:59","date_gmt":"2020-05-07T13:33:59","guid":{"rendered":"https:\/\/www.curemedia.com\/?post_type=avada_portfolio&#038;p=6299"},"modified":"2021-04-20T08:14:55","modified_gmt":"2021-04-20T08:14:55","slug":"influencer-marketing-covid-19","status":"publish","type":"avada_portfolio","link":"http:\/\/4.245.224.184\/sv\/portfolio-items\/influencer-marketing-covid-19\/","title":{"rendered":"INFLUENCER MARKETING UNDER (OCH EFTER) COVID-19"},"content":{"rendered":"<p><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/www.curemedia.com\/wp-content\/uploads\/2020\/05\/covid-19-scaled.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/www.curemedia.com\/wp-content\/uploads\/2020\/05\/covid-19-scaled.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:130px;padding-right:0px;padding-bottom:130px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><div class=\"pink-port-header-title\" style=\"text-align: left;\"><strong>RAPPORT:<\/strong><\/div><\/h1><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><div class=\"port-header-title\" style=\"text-align: left;\">INFLUENCER MARKETING<br \/>\nUNDER (OCH EFTER) COVID-19<\/div><\/h1><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><div class=\"small-port-header-title\" style=\"text-align: left;\"><strong>&#8211; MED FOKUS P\u00c5 DEN SVENSKA MARKNADEN<\/strong><\/div><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none fusion-animated\" data-animationType=\"slideInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"100%\"><img decoding=\"async\" width=\"1200\" height=\"1200\" alt=\"Rapport - Influencer Marketing Covid-19 - vad ska man t\u00e4nka p\u00e5?\" title=\"COVID-19-report2 (1)\" src=\"https:\/\/www.curemedia.com\/wp-content\/uploads\/2020\/05\/COVID-19-report2-1.png\" class=\"img-responsive wp-image-10130\" srcset=\"http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/05\/COVID-19-report2-1-200x200.png 200w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/05\/COVID-19-report2-1-400x400.png 400w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/05\/COVID-19-report2-1-600x600.png 600w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/05\/COVID-19-report2-1-800x800.png 800w, http:\/\/4.245.224.184\/wp-content\/uploads\/2020\/05\/COVID-19-report2-1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:4%;padding-right:0px;padding-bottom:5%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-no-large-visibility fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><div class=\"space-title\">28 SIDOR MED V\u00c5RA B\u00c4STA TIPS OCH SPANINGAR F\u00d6R HUR DU SKA NAVIGERA I DET NYA MEDIELANDSKAPET<\/div><\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Sedan utbrottet av coronaviruset Covid-19 slog till i v\u00e5ras har vi kunnat se f\u00f6r\u00e4ndring i stora delar av samh\u00e4llet, s\u00e5 \u00e4ven i media- och reklambranschen. Spelplanen f\u00f6r marknadsf\u00f6ring och annonsering har f\u00f6r\u00e4ndrats; event har blivit digitala, m\u00e5nga annons\u00f6rer har justerat sin marknadsf\u00f6ringsbudget, och det r\u00e5der en allm\u00e4n erfarenhet- och kunskapsbrist \u00f6ver hur man ska kommunicera i denna tid &#8211; vilket ju \u00e4r helt naturligt d\u00e5 det mesta \u00e4r v\u00e4ldigt nytt f\u00f6r oss.<\/p>\n<p>I denna rapport har vi samlat insikter och l\u00e4rdomar fr\u00e5n tidigare kriser och kombinerat dessa med data fr\u00e5n f\u00e4rska studier samt v\u00e5r kunskap och erfarenhet kopplat till <a href=\"https:\/\/www.curemedia.com\/sv\/\">influencer marketing<\/a> &#8211; f\u00f6r att kunna ge dig v\u00e5ra b\u00e4sta r\u00e5d och rekommendationer.<\/p>\n<p><strong>Inneh\u00e5ll:<\/strong><\/p>\n<ul>\n<li class=\"p1\">Varf\u00f6r influencer marketing \u00e4r en kanal att satsa p\u00e5 &#8211; \u00e4ven i denna nya verklighet<\/li>\n<li class=\"p1\">Tips p\u00e5 vad du ska t\u00e4nka p\u00e5 f\u00f6r att lyckas med influencer marketing under Covid-19<\/li>\n<li class=\"p1\">Inspirerande exempel p\u00e5 f\u00f6retag som framg\u00e5ngsrikt har anpassat sin kommunikation<\/li>\n<li class=\"p1\">V\u00e5ra reflektioner kring hur coronakrisen kommer att p\u00e5verka branschen p\u00e5 sikt<\/li>\n<\/ul>\n<p>Vi hoppas att vi kan inspirera och bidra med nya id\u00e9er kring hur du och ditt f\u00f6retag kan marknadsf\u00f6ra er nu och fram\u00e5t!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><h3 class=\"title-heading-left\" style=\"margin:0;\"><div class=\"space-title-mobile\">LADDA NER RAPPORTEN!<\/div><\/h3><\/div><!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tportalId: \"2476617\",\n\tformId: \"afc0a438-6587-44ef-b34c-cf2a97f1eeb0\"\n});\n<\/script><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":10462,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":[],"portfolio_category":[10],"portfolio_skills":[],"portfolio_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rapport: Influencer Marketing under (och efter) Covid-19 | Cure Media<\/title>\n<meta name=\"description\" content=\"H\u00e4r ger vi dig v\u00e5ra tips och r\u00e5d f\u00f6r hur du ska navigera f\u00f6r att lyckas med influencer marketing i det nya medielandskapet i och med Covid-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/4.245.224.184\/sv\/portfolio-items\/influencer-marketing-covid-19\/\" 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