Influencer marketing has become a critical component in many companies' marketing mix. As brands increase their budgets, they must decide on the best approach to manage this powerful channel in order to achieve optimal effect. Many companies choose to collaborate with an influencer marketing agency while others choose to do [...]
Historically, people tend to associate influencer marketing primarily with traditional B2C marketing, where consumers generally seek out goods and services based on an immediate need, and make purchases more quickly, without too much research and due diligence. Durable and sustainable influencer marketing Today influencer marketing is being used in various [...]
Going to the gym one single time won’t give you big muscles, and advertising your brand in the subway only for a week won’t make people remember you in the long run. In the same way, if you want your influencer marketing to generate long term results, you need to [...]
Having an elaborate influencer marketing strategy is the key to understanding what results you can expect and to be able to use the method properly in your overall marketing throughout the year. In this blog post, we will highlight the three most significant elements you must incorporate in the strategy. [...]
Have you decided to collaborate with an influencer? Great – it will take your brand to new levels! In order to receive all potential benefits from this media investment, you have to think about the next step – right from the start. Influencer marketing is primarily a long-term marketing tool [...]
Choosing an influencer based on gut feeling is never recommended, but it is hard to keep track of which influencers that are most relevant for your brand, target audience and campaign. In this blog post, our micro-influencer agency experts will go through some helpful aspects when you want to find [...]
Have you defeated your initial fears about influencer marketing, but are still questioning the benefits it could have for your brand? In this blog post, we will highlight eight benefits with influencer marketing – and why you should invest in it now! Why should I invest in influencer marketing? Influencer [...]
Are you looking to increase your brand awareness? Great, because influencer marketing is one of the best ways to do it. In this blog post, we will reveal how to reach a new target audience with a digital behaviour, increase brand love and create more positive feelings towards your brand. [...]
Are you hesitant about collaborating with influencers? You are not alone! In this blog post, we figure out the reasons why companies are doubtful – and give you three unbeatable arguments why you must dare to try influencer marketing. It will be your brand’s next golden ticket! It’s common to [...]
You have found an influencer who publishes beautiful posts, engage the right audience and share the same values as your brand. Perfect – contact the person and offer a paid collaboration, right? In this blog post, we reveal why you shouldn’t trust your first instincts when finding influencers to collaborate [...]
