Investing in influencer marketing is different compared to traditional advertising, and it requires attention to every aspect. With Halloween just around the corner, we take the opportunity to reveal four of the most common mistakes that can happen when collaborating with influencers - and of course, what to be aware [...]
Credibility is the be-all and end-all of influencer marketing. Placing your product in a context that feels genuine and with a profile that reaches your target audience should therefore be a top priority. But what is important, as a brand, to think about when it comes to influencer marketing and [...]
Long-lived influencer marketing myths Although influencer marketing as a field continues to mature, several misconceptions about the industry seem to linger. Doesn’t influencer marketing only work for B2C brands, and isn’t it challenging to measure the effect? In this blog post, we take a closer look at three long-lived myths [...]
An ever-increasing number of companies are shifting greater and more significant budgets to influencer marketing. In 2019, the industry is expected to reach sales of $7-10 billion USD, in comparison to $5 billion in 2018. For the purpose of this article, we're going to assume you know the answer to [...]
Today, most of us associate influencer marketing primarily with traditional consumer marketing, i.e. B2C. However, influencer marketing can serve as a powerful tool for B2B brands as well, in their quest to reach and win their target audience. In this blog post, we highlight four reasons why influencer marketing can [...]
Most marketers today are aware of the most common strengths of influencer marketing and we have written several blog posts on the topic. The question is, how can influencer marketing be turned into a content goldmine? Reasons why influencer marketing syncs with content marketing One advantage, which is not as [...]
Influencer marketing is disrupting the way brands reach their target audience and more and more companies are starting to realise the potential of this booming marketing channel. Some companies are extra successful and have managed to make influencer marketing an integrated, and crucial, part of their media mix. Traits of [...]
More and more companies are beginning to realise the value of including influencer marketing as part of their recruitment strategy, both when it comes to recruiting new employees and when it comes to building an employer brand for the long term. No wonder, perhaps, as studies show that up to [...]
Right now, the modern marketing space is witnessing some major shifts in its orientation and direction. As traditional marketing channels don’t deliver as great results as before, more and more brands are shifting their gears and decide to implement influencer marketing as part of their media mix. When doing so, [...]
There are several ways to work with influencer marketing. Many companies do it successfully in-house while other choose to team up with an influencer marketing agency. What your approach should be depends on various things - most importantly, do you have the time and resources required to handle this efficiently [...]
