It is no understatement that influencer marketing is a rapidly evolving channel, and this year is no different. To remain competitive, brands must stay current on the latest influencer marketing trends and understand what is effective and what is not. To help you navigate, this blog post outlines five of [...]
As we move into the digital age, brands need to adjust their marketing strategies to keep up with the constantly changing consumer behaviour. We sat down with Sverre Flåskjer, founder and Managing Partner at Equip Capital, a renowned Nordic private equity firm that has invested in Cure Media. Sverre has [...]
As the Nordic region is becoming a major player in Europe, more and more brands are looking to take advantage of the opportunities that come with influencer marketing in this area. With the varying cultures, languages, and trends of the different countries though, brands need to be aware of the [...]
For beauty brands looking to capitalize on the power of influencer marketing, understanding the nuances of each beauty retail segment connected to the influencer sphere is key. Because when it comes to influencer marketing, different segments require unique strategies. In this article, we outline some of the differences (and similarities) [...]
Being the leading fashion influencer marketing agency in the Nordics means that we’re always on the lookout for trends and updates to cover everything you need to know about what is happening in the fashion landscape right now. As our lives progress towards an even more digital future, the fashion [...]
The influencer marketing space has grown a lot within a relatively short timespan and eCommerce businesses have had to learn quickly how to adjust to an ever-evolving market. It all started with consumer expectations kept getting higher. Confronted with soaring demand for peak convenience and next-level customer experiences, the eCommerce [...]
Micro-influencers are taking the influencer marketing industry by storm. But if somehow they’ve passed you by, they are influencers that usually focus on a particular niche and have anywhere between 5,000 and 50,000 followers. So why do so many brands want to work with micro-influencers as opposed to mega-influencers that [...]
Is your brand having a hard time figuring out TikTok? You’re not alone. With its short and snappy videos, this app has grasped the attention of many but unfortunately, brands are struggling to figure out the app and what type of content they should put out there. For years, Instagram [...]
At Cure Media, we scream and shout about always-on influencer marketing campaigns and why we believe it’s a way more sustainable method of marketing in comparison to the traditional one-off ads (a.k.a. the Big Bang campaigns). We also work with lots of fashion brands. From our experience, these two go [...]
The good news: influencer marketing remains one of the most powerful marketing tools at your disposal. In fact, by 2025, researchers estimate that the channel will reach another all time high with investments totalling $24 billion. Why? Because consumers want it more than ever. The bad news: the way that [...]
