Are you hesitant about collaborating with influencers? You are not alone! In this blog post, we figure out the reasons why companies are doubtful – and give you three unbeatable arguments why you must dare to try influencer marketing. It will be your brand’s next golden ticket! It’s common to [...]
You have found an influencer who publishes beautiful posts, engage the right audience and share the same values as your brand. Perfect – contact the person and offer a paid collaboration, right? In this blog post, we reveal why you shouldn’t trust your first instincts when finding influencers to collaborate [...]
Working with influencer marketing requires both time and energy for it to be successful – and of course, to see good results of the work! In this blog post, we share some key factors on how you succeed with your first influencer marketing campaign. Define KPIs and actual measurable goals [...]
There are several key elements to keep in mind when working with influencer marketing for the first time. Even the smallest details have to be correct. But how does influencer marketing work? In this blog post, we will go through four fundamental steps, from start to finish line, for a [...]
Brand Ambassador within Influencer Marketing has for a while been a hot topic. To collaborate with a Brand Ambassador means that you allow an influencer to be the face of your brand and product over time. It can be very beneficial for your brand to be associated with an influencer [...]
Did you know that Instagram Influencer Marketing almost doubled from 2017 to 2018? We know that Instagram is huge and the platform continues to grow alongside the influencer marketing industry. Instagram influencer marketing tips Here are five Instagram influencer marketing tips that will help you become better equipped to maximise the [...]
Micro-influencers is something everyone is talking about right now. More money is spent on micro influencers now than ever before. But what is a micro influencers and how can they help lift your marketing and your brand? Influencer Marketing has become a very important part of modern business marketing strategies — and [...]
YouTube is the world’s second largest search engine and is used by over a billion people every month. Influencer Marketing on YouTube are for explanatory reasons a very effective channel to reach your customers. YouTube is created by the users, for the users. You need to follow their terms to [...]
One of the most common questions clients have in first meetings is which influencers we at Cure Media “have to offer” them. The question reveals how young and undeveloped working with influencer marketing still is in Sweden and how many are still not familiar with the best ways to optimise [...]
Instagram has announced new rules for branded content on the platform. Are they a game changer for influencer marketing? There has been a lot of conversation about the rules for properly highlighting advertisements. The Swedish Advertising Ombudsman (Reklamombudsmannen) and the agencies put in a lot of work to educate and [...]
